Your Company’s Greatest Asset

November 15, 2011 by  
Filed under Customer retention

I was reminded yesterday, when visiting the annual Philadelphia Museum of Art Craft Show, that artists and crafts people are seldom aware of their greatest asset.  Given their ability to produce outstanding original work, it then has to be sold.  And that great asset is a customer list, which makes subsequent sales so much easier.  I say this because I had […]

Put your Offering in front of your Ideal Customers

April 28, 2011 by  
Filed under Uncategorized

It is easy to forget to focus on your ideal customers.  We all want to increase revenues, but some customers demand so much attention, for comparatively little return, that they’re not worth dealing with.  Harsh words, perhaps, but true. Our business’ ideal clients are companies of all types, grossing from about $1 to 10  million.   They’re not too far […]